The trend toward online grocery shopping has become increasingly strong in recent years and has gained considerable relevance, especially in the last year. Customers' requirements in terms of flexibility and speed have increased. At the same time, a deep awareness for sustainable shopping and environmentally conscious actions has emerged.

GreenInside is a supermarket box with its first location in Munich, where stores have to be closed after 8 pm. The supermarket box enables contactless and time-efficient shopping at any time of the day or night. Customers no longer have to walk through the supermarket looking for the products they want - instead, a robotic system puts together their purchases fully automatically. Customers order their products conveniently via an app or at a terminal in the store. When ordering via the app, customers can then flexibly select a pick-up time when their purchases will be put together. 

In cooperation with the wholesaler Ökoring and local producers, the store offers mainly regional, vegan/vegetarian and organic products. The responsible and careful handling of food is the main focus. The use of robot technology enables intelligent merchandise management so that the warehouse is optimized to meet demand, thus reducing food waste. 

The robot technology is produced in cooperation with our business partner smark. Various proofs of concept have already been conducted and tested in different locations. A store can be fully built and sales started within 3 months. The medium term goal is to build up 7 stores in the next 5 years.

The funding requirement is EUR 600,000 and will be financed via a crowd-investing campaign in cooperation with FunderNation.

In Bavaria, the legal store opening hours are between 6:00 and 20:00 on business days (Mon-Sat). In Munich, there are only 7 providers who are open outside these hours. Some of the provider groups are characterized by fast shopping service, with a limited or very specific range of products. Others have a very large range of products - but at peak times (on weekends and after 8 p.m.) there are quickly long waiting times of up to 20 minutes. 

Our target customers are spontaneous, digitally native and determined. They don't want to settle for a limited selection or long waiting times. Our digital shopping concept therefore appeals to the performers, adaptive-pragmatists, and expediters in society. According to a study by the SINUS Institute, these are around 28% of the German population.  

In Munich, the planned location of the first supermarket box, this corresponds to 120,000 potential customers in the inner city area. GreenInside wants to promote the responsible use of food. With this project we meet the needs of the time - the demand for organic products has increased by 10% in recent years, and by as much as 16% in 2020.   Online grocery is also growing steadily, with sales increasing by about 8% annually.

GreenInside offers a currently unique concept in Munich. The intelligent robotic system is manufactured by our business partner smark. It enables interactive merchandise management, offers space for 40,000 products in two different cooling zones, picks them independently and achieves a high economic benefit due to the very low space and staff requirements. Data analysis is used to optimize the assortment and personalize sales strategies to the customers. Spoilage or discarding of older food is reduced to a minimum. Overall, the robotic system enables completely contactless shopping. 

Regional or organic products are predominantly offered. Cooperations with local farmers and producers are entered into via a regional wholesaler. Thus, customers can shop time-efficiently and sustainably at any time of the day or night. 

As a young start-up with flat hierarchies and short decision-making processes, we are more goal-oriented and faster than any large company. This enables us to implement the store directly and in a timely manner, with the goal of going on sale as early as mid-2021.

Customers order their purchases via the app or, alternatively, on site via a terminal. Customers can use the app to view their purchasing history, invoices, and offers. We also use the app to control our resource management, accounting and customer contact. The app offers creative freedom to make the shopping experience as pleasant and simple as possible for customers.

After placing an order, customers select the time period in which they would like to pick up their purchase. This allows the shopping cart to be put together in advance. Upon arrival, customers scan a QR code and pick up their purchase at the self-checkout. GreenInside stands for sustainability. Regional, seasonal, vegan, vegetarian and organic products are offered.

A store can be fully built within 3 months. In the next 5 years, we plan to build 6 more stores across Bavaria. 

In mid-2021, the first store will be built in Munich with a planned turnover of EUR 290,000 in the first year. Customer behavior will be analyzed and processes optimized. B2B relationships are deepened, a longer-term partnership with smark is established. In the second year, break-even is reached and an increase in sales to 1,300,000 EUR is expected. After 5 years, sales per store of EUR 2,100,000 and total sales of EUR 14,700,000 are expected.

The financing requirement totals 600,000 EUR. The investment will be used to finance the robotic system, the construction of the first store, the stocking of the warehouse and marketing measures. 

The planned financing requirement is divided as follows:

• Robot system: 40%
• Construction of the first store: 35
• Filling the warehouse: 15%
• marketing: 10%

In cooperation with FunderNation, the investment will be financed via a crowd-investing campaign. More details about investing under Crowd-Investing.